(webinar) Understanding Your Customer

Event Details

  • Date:

An introduction to getting the customer view into agri-food tech product development, sales and marketing to increase your chance of success

About this Event

Successful business leaders know that a crucial success factor is understanding what makes your customers tick, what they need to solve their challenges and the value of what you might be able to provide for them.

It’s not enough to rely on gut feel – decisions affecting sales & marketing need to be made with as firm an evidence base as decisions on – for example – finance or technical performance. Don’t guess!

The webinar will cover these important points:

A very brief intro to market research:

a) What is market research?

b) The different types of market research

c) Tips and tricks / do’s and don’ts

d) Research without breaking the bank


Why and where do agri-food tech companies need insights from market research?

Doing market research in agri-food tech:

a) Audiences

b) Methods

c) Information sources


A road map of useful research for each stage of product development, launch and sales



Why are we worth listening to?

Research Engine is a market research agency focused on the agriculture and food industries. Headquartered in the UK, Research Engine works globally for large and small clients throughout the food chain. We are very excited by the current explosion in high tech agriculture and our modern solutions are a great fit for companies in this space.

Chris Horne who will be delivering the webinar is a director and founder of Research Engine and is immersed in the world of agritech. He has over 30 years of experience in marketing and product development for agribusinesses around the world. He is a member of the Department for International Trade’s Agri-Tech Team and is also a mentor to companies on the GROW accelerator (Farm491’s partners in Singapore).