Commercial Manager - Roses

Our client is a Kenya-based horticultural company that specialises in the large-scale cultivation,
processing and export of high-quality fresh fruits, vegetables, and flowers.
They are looking to build on their current successful track record of growth and are looking to
recruit an experienced Commercial Manager – Roses based in Kenya, reporting to a Roses –
General Manager.
The role is a key function within the organisation with overarching responsibility for sales and
marketing as well as ensuring the smooth functioning of the business at farm management
level, including cost analysis, predictions, and finance. Product development oversight, new
market opportunity identification, customer satisfaction and marketing operations
management also fall within this role.

KEY RESPONSIBILITIES

Sales and Marketing
• Operate as the lead point of contact for all customer portfolio matters.
• Build and maintain strong, long-term customer relationships in order to best anticipate
customer requirements with a view to sales trends and developing strategies to enhance
sales.
• Ensure the timely and successful delivery of products based on customer needs and
objectives.
• Develop new business with existing clients and/or identify areas of improvement to exceed
sales quotas.
• Coordinate key events for both sales and client forecasting.
• Develop new business with existing clients and/or identify areas of improvement to exceed
sales quotas.
• Visit the farm and ensure that availabilities are in line with predictions.
• Drive new market opportunities.
• Research Trade Fairs and Exhibitions for new opportunities globally.
• Plan and lead attendance at local and international events, in coordination with Supply Chain
Manager
• Advise on local and international factors affecting the buying and selling of roses.
• Determine and manage the marketing budget and deliver marketing activity within agreed
budget.

People Management
• To manage the Head Office Sales Team in terms of the day-to-day objectives around sales
targets.
• To overview the Sales Teams’ responses with clients to ensure that on a day-to-day basis,
sales are being maximised.
• Lead and train sales team members
• Drive and motivate team performance.
Product Development
• Coordinate NPD for New Clients
• Conduct competitor reviews to analyse market trends and competition with a view to
strategic positioning of prices and product placement.
• Expand upon existing developments from technical trials with a view to commercializing
them into sales.
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external
stakeholders
• Review trials being undertaken for developments, opportunities, and sales follow-up.
• Conduct follow up and liaison for the company’s products and initiatives.

Planning
• Ensure the timely and successful delivery of product according to customer needs and
objective.
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external
stakeholders.
• Forecast and track key account metrics (e.g., Quarterly sales results and annual forecasts.
Financial
• Negotiate client contracts and close agreements to maximize profit.
• Conduct and manage the due diligence process focussing on financials and business
volumes.
• Develop strategic pricing policies to develop financial and resource budgets.
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external
stakeholders.
• Prepare reports on account status for weekly sales meeting.
• Forecast and track key account metrics (e.g., Quarterly sales results and annual forecasts).

KEY REQUIREMENTS
• ~10 years of experience in commercial, business development roles preferably in the flower
industry.
• Proven track record multi-cultural leading teams.
• Proven ability to coordinate with other departments within a company.
• Aptitude in decision-making and analytical ability.

COMPENSATION DETAILS
• $48,000 – 60,000 annually.
• Company car.
• International medical cover.
• Bonus based on performance.
• Paid for travel.

TO APPLY
Please send your CV to Agri Frontier Limited at recruitment@agrifrontier.com. We will be
reviewing applications on an on-going basis.

For further information or a confidential discussion, please contact Wandia Musyimi on
wmusyimi@agrifrontier.com