Research Engine & Agro Mavens to deliver part of Farm491’s IAI workshop

Research Engine and Agro Mavens are collaborating with Farm491 to deliver a special Inspiring AgriTech Innovation workshop focused on insight-driven marketing.

The 2 day workshops are specifically designed for AgriTech and Agri-food start-ups.

Day 1 of the workshop will see us focus on customer value propositions and refining your business model, as well as developing/improving elevator pitches.

Day 2 will be led by Research Engine and Agro Mavens and they will cover the following topics:

  • What does a good marketing plan look like? And what are the key marketing questions you need to answer when creating your plan?
  • How should you market AgriTech?
    • Understanding farmer needs and pain points – identifying gaps
    • Choosing segment and setting targets
    • Product development
    • Developing and using effective communications
  • Different types of market research
  • Do’s and don’ts
  • Research without breaking the bank
  • Doing market research in agriculture: methods, audiences and information sources

To apply to this free workshop please click here. A member of the Farm491 team will then shortly be in touch.